About
Francesca
2004
In 2004, at the age of 22, after my MA graduation in International Relations at the University of Milan, I was employed by Unilever as a project manager, in a factory of chest freezers located in Thaizhou, in the middle of the Chinese Zheniang region. By then, I would never had thought I’d be out of my country and far away from my family and dear ones for fifteen years.
I worked as a Unilever manager for seven years, a position that gave me the opportunity to travel all around China and Asia, and visit their most remote rural areas as well as their huge technological cities.
It also gave me the possibility to develop a strong knowledge of Chinese language and culture and other Asian cultures.
2004
2011
2011
After seven years, I longed to return home, but in 2011 it was not yet the right time for me to be back. After an MA in Business Developement for Food and Beverage Firms to Asia in Hong Kong, I moved to Shanghai, where I started my own consultancy firm on food and beverage trading sectors.
Once again, this new experience brought me to travel all around the Asian-Pacific area: in Thailand, Japan, South Korea, Singapore, Vietnam, Australia, New Zealand, South Africa. I acquired further deep understanding of these markets, their features and business models.
When back in Italy, from time to time, I studied as much as I could the food and wine sectors of my country, spending most of my time visiting wineries, spirits laboratories, oil producers, pasta, jams, vinegar cheese, and confectionery factories.
I understood the hard work and passion behind all these activities.
2022
Hard work that conveys beauty, creates strong human bonds, and defines our unique cultural identity. Francesca’s Choices, my new project, aims to make the best of all this life experience and acquired professional skills and expertise, to give clients a complete range of business development services, in sales, branding and education about food and beverage products.
I have two main dreams: make Italian products well known and respected in Asian markets.
Help young people who are interested to find their way in such different and complex worlds as the Asian countries, to develop their professional skills, possibly saving them all the difficulties I had to deal with.
2022
