About us

Francesca’s Choice conveys twenty years of professional experience in the field of food and beverage business development in Asia.

A team of 15 people located in Northern and Southern Asia, more than 20 freelance partners, two offices in China and one in Hong Kong: Francesca’s Choice is a leader consultancy firm In promoting Italian products in Asian markets.

We work as purchase department consultants for some of the biggest retail and HoReCa Italian and Chinese companies.

We cooperate with the Economics and Oenology departments of the University of Milan, and with leading Italian food and wine publisher Gambero Rosso, for which we were contributors in the publishing of the Chinese language dictionary of Italian wine.